Graphic Design

Graphic Design

Graphic design is a key element of visual communication.
It allows us to convey a professional image, solve a problem, and express an idea through the use of visual composition such as images, colors, and shapes.
This is why we find several types of graphic design such as:

1-Visual identity graphic design

Includes all the elements that identify a company or association.
Among them are:

  • A logo
  • A typography
  • A set of images that represents a company
  • A business card

2-Graphic design for marketing and advertising

Most companies are convinced that the success of their advertising campaigns depends on marketing images to attract and influence the decisions of their target audience.
This type of design is used to create useful elements in their clients' marketing strategies.
For example:

  • Postcard
  • Flyers
  • Posters
  • Brochures
  • Menus
  • Banners
  • Billboards
  • Magazines
  • Social Media Ads
  • Images for Website or Blog

3-User Interface Design

Helps you find the balance between the front and back end of an application or website to be easy to use and improve the user experience.
Example:

  • Web page design
  • Mobile or desktop application interface design
  • Game interfaces
  • CMS theme design

4-Publishing graphic design

Dedicated to widely distributed publications or printed media such as:

  • Books
  • Newspapers
  • Newsletters
  • Catalogs

5-Packaging graphic design

Packaging is a very effective way to communicate with consumers. Whether it is by entering company information, brand or product ingredients, without forgetting that most products need packaging, whether for conservation, storage or marketing.

6-The graphic design of animation

Nowadays, and thanks to the different types of digital channels, it is mandatory to animate your social network in your marketing strategy by using animated graphics, moving images or videos.
example:

  • Animated logo
  • Trailers
  • Title sequence
  • End credits
  • Advertisements

7-Environmental graphic design

Used to improve the visitor experience, facilitate navigation through a signage strategy, and also make places beautiful and more memorable.
Example:

  • Exhibition in museums
  • Wall design
  • Signage in public transport
  • Decoration of cafes or party rooms


It is necessary to know the different types of graphic design to choose the right graphic designer!