A marketing agency is a company that offers marketing
consulting and communications services to its clients.
It can help companies to:
Digital marketing is the set of marketing techniques that use digital channels to promote a company's products and services. These channels include search engines, social networks, emails, mobile applications, online banner ads, and websites.
Digital marketing allows users to be targeted more precisely and results to be measured more effectively than traditional marketing techniques. It also allows you to communicate in real time with consumers, collect data on their behavior, and personalize messages and offers based on consumers' interests and needs.
Digital marketing actions can include:
It is often used in addition to traditional marketing strategies, in a so-called "omnichannel" or "cross-channel" approach to achieve visibility, awareness, and lead generation objectives.
Content marketing is a marketing strategy that involves creating and distributing relevant and useful content to attract and engage a target audience, and encourage them to take action. The goal of content marketing is to build trust with consumers by informing, entertaining, and helping them solve their problems.
Content marketing can take various forms, such as blog posts, videos, images, infographics, e-books, podcasts, etc. It can also be used across different channels, such as websites, social media, emails, mobile apps, etc.
Businesses use content marketing to achieve various goals,
such as acquiring new customers, retaining existing customers, improving brand awareness, generating leads, creating awareness about a product or service, etc.
By using content marketing to build a long-term relationship with consumers, businesses can build a community of engaged and loyal customers who are more likely to purchase their products and recommend them to others.
Social media marketing is the set of marketing techniques that use social networks to promote a company's products and services. Social media allows businesses to:
Social media marketing actions can include creating social media profiles, publishing content (posts, videos, images, etc.), participating in conversations, setting up advertising campaigns, building a community, organizing contests, etc.
The most popular social networks for businesses are usually Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube.
Businesses use social media marketing to achieve different goals such as:
It is important to note that the success of a social media marketing strategy depends on the quality of the content strategy, the relevance of the targets and the objectives set.
It is therefore necessary to understand the characteristics and uses of each social network to get the most out of it.
Search marketing, also known as search engine marketing or Search Engine Marketing (SEM), is a form of online marketing that aims to improve the visibility of websites on search engine results, such as Google, Bing, Yahoo, etc.
It mainly includes two techniques:
The main purpose of SEM is to improve the visibility of websites on search results to reach users who are looking for products and services similar to those offered.
It allows you to acquire visibility and generate qualified leads quickly by targeting users who have the intent to purchase or take action.
SEM is particularly useful for
companies looking to reach users early in the buying journey or for companies looking to promote specific products or services.
It is often combined with other online marketing techniques such as content marketing or social media to maximize results and achieve business goals.
Event marketing is a form of marketing that involves organizing and promoting events (such as trade shows, conferences, product launches, parties, etc.) to achieve specific marketing goals. Events can be organized for different audiences such as customers, prospects, business partners, employees, etc.
Event marketing objectives may include:
Event marketing actions may include planning and organizing the event, selecting the location, promoting the event (communication, advertising, press releases), managing the reception and animation of the event.
Event marketing helps create unique and memorable experiences for participants and strengthens the relationship with customers and partners.
It also allows you to stand out from the competition by offering moments of exchange and sharing that are out of the ordinary. It is important to note that the success of an event depends on the quality of the planning and execution, as well as the relevance of the event to its target and the objectives set.